Email Ledger
Date & TimeTo (Email)ContactCompanyEmail TypeStatus
Pipeline
CompanyStageCategoryLTM Spend Last OrderDaysTierContactPriority
Loyalty Rewards
$1 spent = 1 point · Wake Cash via Open App · Rate:
Wake Cash Rate: | Tier thresholds:
CompanyTierLTM SpendPoints EarnedRedeemedAvailable$ to Next TierPreload Notified
Recent Redemptions
No redemptions yet.
Revenue
Catering orders from Toast, ezCater, Foodja & manual entries
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Email Sequences
Track every step — outreach cadence & post-order follow-up
📦 Post-Order (D1 / D7 / D14 / D30)
📬 Outreach Sequences
Log Outreach
Also start a sequence?
Recent Outreach
DateCompanyContactMethod NotesResponseNext ActionDue
Import Orders
Upload CSV exports from Toast or ezCater to auto-update accounts, tiers, and sequences
📥
Upload Toast Export
In Toast: Reports → Export Orders → select date range → Download CSV
Tip: export the last 12 months for accurate LTM data
💾 Data Backup
Export all CRM data to a file · Restore anytime · Required before switching computers or deploying to Vercel
Backup includes: sequences, outreach log, account notes, stage overrides, extra prospects, contacts, and Wake Cash rate.
🚀 Deploy to Vercel (access from any browser on your laptop)
Email Templates
Every template from initial outreach through loyalty — fill in company & name, then copy or open in Gmail
Auto-Fill
Select a company above to auto-fill name, Wake Cash, and tier
📣 Outreach (3)
📋 Intake (2)
📄 Proposal (1)
📦 Post-Order (4)
🔄 Re-engagement (3)
🎁 Loyalty (2)
🔢 Numbered (16)
Email Dispatch
Pick a numbered template, fill in customer details, verify the preview, then send — no guessing
Customer Details
Select Template
Pick a Template
Select a numbered template to see a live preview
Edit Contact
📝 Quick Log —
Add Post-Order Sequence
Add C&E Order
For staff-entered catering & events orders not visible in Toast API
Start Outreach Sequence
New Lead Intake
Fill this out when a prospect calls, emails, or is added manually
Company
Primary Contact
Event Details (if known)
Lead Info
Preview & Send
Log Survey Response
Send All D1 Thank-You Emails
These accounts had a recent order and haven't received their D1 thank-you yet.
Emails send via Resend from catering@wakeandlate.com. Domain must be verified for delivery.
Add New Account
Creates a new account tracked alongside your existing ones.
Edit Account
Redeem Wake Cash